横店影视服装行业经过多年发展已经初具规模,但是在发展过程中缺乏必要的经营战略,存在市场化水平低、产品开发思路狭隘、等问题。随着影视产业新政策新模式的出现,影视服装行业也面临重大的历史机遇与挑战。本文主要分析以横店影视城为依托的影视服装行业的现状与发展策略。 After many years of development, Hengdian’s film and TV apparel industry has begun to take shape. However, it lacks the necessary business strategy in the course of its development. There are problems such as low marketization level and narrow product development ideas. With the emergence of a new mode of new policy of the film and television industry, the film and television garment industry is also facing major historical opportunities and challenges. This article mainly analyzes the status quo and development strategies of the film and television garment industry based on the Hengdian movie and television city.