论文部分内容阅读
长虹电子集团(简称长虹集团)总部位于四川省绵阳市,是以家电产品研制为核心,涉足彩电、空调、洗衣机、视听、数字网络产品、电池、电子部品及军用雷达等多类产业,集科、工、贸于一体的特大型企业集团。长虹集团创建于1958年,1974年实施“军民结合”以来,长虹积极探索国企改革,使彩电主业取得了飞速发展。1992年至今,长虹彩电产销量连年高居全国首位,成为中国最大彩电基地,并独家荣获“中国彩电大王”殊荣。以260亿元之巨的品牌无形资产,成为中国电子第一品牌。公司现有员工近30000人,拥有包括博士后、博士在内的专业技
Headquartered in Mianyang City, Sichuan Province, Changhong Electronics Group (Changhong Group) is based in the research and development of household electrical appliances and is involved in various industries such as color TV sets, air conditioners, washing machines, audio-visual and digital network products, batteries, electronic components and military radar. , Workers, trade in one of the largest enterprise groups. Changhong Group was founded in 1958, 1974, the implementation of “military and civilian integration,” Changhong has actively explore the reform of state-owned enterprises, the color TV main business has made rapid development. Since 1992, Changhong TV production and sales in recent years ranked first in the country, becoming China’s largest TV base, and exclusive won the “China TV king” award. To 26 billion yuan of huge brand intangible assets, become China’s electronics brand. The company’s existing staff of nearly 30,000 people, including including post-doctoral, Dr. professional skills, including