‘金字招牌’为何长盛不衰张尚敏荣宝斋是我国文化企业的老字号。前身松竹斋创立于康熙十一年，至今已有３００年的历史，１８９４年改名为荣宝斋。党的十一届三中全会后，荣宝斋的事业有了突飞猛进的发展，至今已是集商贸、出版、经销、生产、服务于一体的全国最大的文化... Why Gold Signboard Changshang Rongrong Baozhai is the old name of China’s cultural enterprises. The predecessor of pine bamboo vegetarian was founded in eleven years of Kangxi, has been 300 years of history, 1894 renamed Rong Bao Zhai. After the Third Plenary Session of the 11th Central Committee of the Party, Rongbaozhai’s business has made rapid progress and has now become the nation’s largest culture integrating commerce, publishing, distribution, production and service.