在商品经济迅速发展的当今社会,受追求经济利益最大化的驱动,不诚信的商业行为愈来愈严重,其中,最为常见的就是利用广告等形式进行虚假宣传的行为。这类行为通过误导消费者在购买中的选择,从而侵害消费者的经济利益,同时对于其他诚信守法的同类企业者的合法利益也造成损害。 In today’s rapidly developing commodity economy, driven by the pursuit of maximization of economic interests, dishonest business practices are becoming more and more serious. Among them, the most common form is the use of advertisements and other forms of false propaganda. Such behavior infringes upon the economic interests of consumers by misleading consumers in their choices of purchase, while also infringing on the legitimate interests of other like-minded businesses.