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本文通过总结旅游地形象广告的特性,并将它与普通商业广告创意间的异同点进行对比分析,以“创意=创异+创益”的公式来探讨旅游地形象广告创意的特点。
This article summarizes the characteristics of tourist image advertising and compares it with the similarities and differences of common commercial advertising ideas. The author explores the characteristics of tourist image advertising with the formula of “creative = innovation + creative”.