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企业医院除面临着基本医疗制度改革和医药卫生体制改革的巨大冲击外,还有企业医院社会化的必然趋势和临战状态造成职工队伍思想的不稳定性,技术、设备落后,人才缺乏也使其在激烈的医疗市场竞争中处于不利地位。企业医院的管理者应在区域卫生规划、医药卫生体制改革总体思路的指导下,以改革为动力,以市场为导向,以经营为手段,运用多种竞争谋略,搏击医疗市场,在医疗市场竞争中寻找生存、发展空间。
In addition to the great impact of basic medical system reforms and medical and health system reforms, corporate hospitals also have the inevitable trend of socialization of corporate hospitals and the state of warfare resulting in the instability of the workforce and the backwardness of technology and equipment, and the lack of qualified personnel. In the fierce competition in the medical market is at a disadvantage. The managers of corporate hospitals should be guided by the overall thinking of the regional health planning and medical and health system reforms, with reform as the driving force, market-oriented approach, and business operations as means to use a variety of competitive strategies to fight medical markets and compete in the medical market. In the search for survival, development space.