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冯小刚的成功之处在于电影主题基于大众的公共价值观,主线清晰,演员水平高,有不同的特点,反映热点,语言幽默诙谐,懂政治,成本低,符合大众的需求。有需求,才会有市场。他的贺岁片已经形成了一个品牌效应,为处在特殊国情中的民族电影的商业化蹚出了一条出路。他是以普通观众的口碑建立起自己的电影风格,也是唯一一直在商业领域打滚的导演。除此之外,他能有今时今日的地位与成就,与他自身不断的追求创新、努力拼搏的精神是分不开的。
Feng Xiaogang’s success lies in that the theme of the movie is based on the public values of the public. The theme of the movie is clear, with a high level of actors and different characteristics. It reflects the hot spots, humorous language, political understanding and low cost and meets the needs of the general public. There is demand, there will be a market. His Lunar New Year film has formed a brand effect and has provided a way out for the commercialization of national films in special national conditions. He is based on the reputation of the general audience to establish their own movie style, but also the only director has been rolling in the commercial area. In addition, he can have today’s status and achievements, and his own constant pursuit of innovation, hard-working spirit are inseparable.