新闻性广告和广告性新闻的出现,多年来一直困扰着新闻媒介。从其特点、表现形式上加以识别,分析危害性,力求从法律和法规上加以规范,加强监督管理,提高新闻媒体公信力。 The advent of informational and ad genres has haunted the media for years. From its characteristics, manifestations to identify, analyze the harmfulness, and strive to be regulated from the laws and regulations, strengthen supervision and management, improve the credibility of the news media.