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本文针对《广告摄影》课程教学的现状,深入研究了加强《广告摄影》实践教学改革,重视学生应用能力的培养,优化本课程内容,改进教学方法,提高学生动手操作能力,探索教学中加强实践教育和应用能力培养的重要性和可行方案,从而建立在教育培养方案、教学管理、教学实施等全方位教学过程中的有效、可行机制,为高校《广告摄影》课程教学提供具有一定科学价值和现实意义的借鉴方案,在课程教学中有着一定的现实意义。
In this paper, according to the status quo of “advertising photography” teaching, this paper studies the practical teaching reform of “advertising photography”, emphasizes the training of students ’application ability, optimizes the content of this course, improves the teaching method, improves the students’ practical ability, Education and application of ability to train the importance and feasibility of programs to establish education in the program, teaching management, teaching and implementation of all-round teaching in the process of effective and feasible mechanism for the college advertising photography courses provide a certain scientific value and Practical solutions for reference, in the course of teaching has a certain practical significance.