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做社交媒体说长不长,说短不短,从2010年微博开始,如今已4个年头了。从刚开始的微博运营者、到社交媒体管理者,再到社会化媒体研究者和整合者;从甲方到乙方,从操作者到市场实践者,笔者给社会化媒体简单的概述是,可以互动扩散的口碑在线平台,社媒改变了我们的生活方式,也改变了企业营销方式。4年来,从开心人人到微博、到现在的微信以及易信,不断见证社交媒体的发展及兴盛。最初接触微博时,笔者还在甲方做品牌,负责企业官方微博运营,仅仅大半年时间,企业官方微博粉丝数就从零涨到4万多,可以
Do not be long to do social media, that short is not short, starting from the 2010 microblogging, now 4 years. From the beginning of the microblogging operators to social media managers to social media researchers and integrators; from Party A to Party B, from operators to market practitioners, the author gives a brief overview of social media is, Word of mouth can be interactive proliferation of online platforms, social media has changed our way of life, but also changed the way of marketing. In the past 4 years, we have been constantly witnessing the development and prosperity of social media, from happy people to Weibo, now WeChat and Yi Xin. The initial contact with Weibo, the author is still a brand, responsible for the official microblogging business operators, just six months time, the number of official microblogging companies rose from zero to more than 40,000, you can