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湖北省恩施土家族苗族自治州蕴藏着巨大的旅游资源,依托州政府2006年“旅游兴州”策略和2009年湖北省“两圈一带”的发展战略,恩施州旅游经济获得了迅速发展。但是在旅游资源开发和旅游经济发展过程中,也存在着一些问题,需要加以解决。本文针对恩施州旅游基础设施、旅游产品开发、旅游市场营销、旅游人才培养等方面进行研究,并提出了相关建议。
Enshi Tujia and Miao Autonomous Prefecture, Hubei Province, contains huge tourism resources. Based on the state government’s strategy of “Tourism Xingzhou” in 2006 and the “two laps around” in Hubei Province in 2009, the tourism economy of Enshi enjoys rapid progress development of. However, during the development of tourism resources and tourism economy, there are still some problems that need to be solved. In this paper, research on Enshi Prefecture tourism infrastructure, tourism product development, tourism marketing, tourism personnel training and other aspects, and put forward relevant suggestions.