在过去10年的多数时间里,我一直在致力于寻找建立品牌资产,借此提高公司市值和利润的办法。但听过很多高层管理人员说视野、目标、品牌价值以及他们在商业上成功的种种原因,这些都让我作为一个倾听者,往往心猿意马。但当我将这些成功的原因和一个世界上最成功的媒体家族成员联系在一起的时候,我却发现,自己是那么愿意倾听。 For most of the past 10 years, I’ve been working on finding ways to build brand equity and raise the company’s market value and profits. But having heard many senior executives say that their vision, goals, brand values ​​and the reasons they are commercially successful often make me feel like a listener. But when I linked these reasons for success to membership in one of the most successful media families in the world, I found myself so willing to listen.