美国西南航空公司成立于1967年,总部设在美国的达拉斯。至2012年8月,美西南拥有超过550架B737客机,是全球最大的B737飞机运营商,旅客运输量居全球第三位。同时,美西南也是自1973年以来惟一持续盈利的航空公司,成为全球低成本航空的典范,也是全球航空运输企业的标杆。无论是宏观经济背景、行业管制政策、市场需求特点,还是经营理念甚至文化方面,中美两国都存在巨大 Southwest Airlines was founded in 1967 and is headquartered in Dallas, USA. As of August 2012, the United States Southwest has more than 550 B737 aircraft, is the world’s largest B737 aircraft operator, passenger traffic ranks third in the world. At the same time, the Southwest is also the only airline that has been profitable since 1973, becoming a model for low-cost aviation around the world and a benchmark for airlines worldwide. Both the macroeconomic background, industry control policies, market demand characteristics, or business philosophy and even culture, both China and the United States there is a huge