文章基于旅游工艺品的商品性和传统单一的实地销售等现实因素,认为要发展大湘西旅游工艺品,必须充分认识、合理应用交互式媒体。各类交互式媒体的易用、高效和充满美感的交互方式,将是大湘西旅游工艺品开发和发展的又一关键。 Based on the realities of commercial products such as tourism and handicrafts and the traditional single field sales, the article believes that to develop tourism products in the greater western Hunan, we must fully understand and rationally use interactive media. The easy-to-use, efficient and full of aesthetic interaction of various types of interactive media will be another key to the development and development of tourism and handicrafts in western Hunan.