户外广告的设计定位,是对广告所要宣传的产品、消费对象、企业文化理念做出科学的前期分析,是对消费者的消费需求、消费心理等诸多领域进行的探究,是市场营销战略的一部分;广告设计定位也是对产品属性定位的结果。 The design orientation of outdoor advertising is to make a scientific pre-analysis of the products, consumer objects, and corporate culture concepts advertised by the advertising. It is an exploration of consumers’ consumer demand, consumer psychology and many other areas. It is part of the marketing strategy. Advertising design positioning is also the result of positioning product attributes.