闫太平在《青海电业》2001年第1期上撰文指出，企业的营销文化是企业在执行一系列营销策略基础上形成的一种文化现象，是一种高起点、智力型的竞争手段，服务并服从于企业的价值目标，渗透于营销过程的各个环节。供电企业要树立正确的营销a价值观，以文化促营销，一是树立正 Yan Taiping wrote in the 1st issue of the “Qinghai Electric Industry” in 2001 that the marketing culture of a company is a cultural phenomenon formed on the basis of a series of marketing strategies, and is a high starting point and intellective competitive means. Services are subordinated to the company’s value goals and penetrate into every aspect of the marketing process. Power supply companies must establish a proper marketing a value, promote marketing through culture, and establish a positive