从一定意义上讲,任何一个成功的企业都有自身不可替代的独特优势。尽管不同企业获得成功的具体优势可能较大差异,但撇开其具体形式,可以把企业的优势概括为以下几种类型;市场规模型、技术领先型、产品品质型、资源垄断型等四大类型。 第一.市场规模型。 市场规模型的企业,在市场营销过程中主要以对大规模市场的开发,维持和发展为主要经营战略,它通过对较大规模的市场提供产品和服务销售而获得利润。 In a sense, any successful business has its own irreplaceable unique advantages. Although the specific advantages of different enterprises may differ greatly, the specific advantages of enterprises can be summed up into the following types: market size, technology leadership, product quality, and resource monopolization . First, the market size. Market-scale enterprises, whose main business strategy is mainly the development, maintenance and development of large-scale markets in the marketing process, make profits by selling products and services to a large-scale market.