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创新性地提出网络化社会责任报告(E-CSR Report)的概念,从整合营销传播的视角对网络化企业社会责任报告管理进行深入研究,探讨社会责任报告制定与管理的内部规律性与规范性。在此基础上,从识别利益相关者社会责任信息需求、社会责任实践管理、社会责任信息集成与信息门户的建立、E-CSR Report的制定与营销管理等四个方面构建整合营销传播视角下的E-CSR Report管理应用框架。
Innovatively put forward the concept of networked social responsibility report (E-CSR Report), conduct an in-depth study on the management of networked corporate social responsibility reports from the perspective of integrated marketing communication, and explore the internal regularity and standardization of social responsibility report formulation and management . Based on this, from the perspectives of identifying the information needs of stakeholders, social responsibility practice management, social responsibility information integration and establishment of information portal, formulation of E-CSR Report and marketing management, E-CSR Report Management Application Framework.