论文部分内容阅读
古镇类旅游资源的旅游真实性评价成为众多学者关注的问题。本文以上海青浦朱家角古镇为例,设计调查问卷从旅游消费者(游客)的角度通过图像真实和索引真实来调查分析游客对朱家角古镇的旅游真实感知,并分析旅游真实体验会带来顾客(游客)满意。
The tourism authenticity evaluation of the ancient town tourist resources has become the focus of many scholars. Taking Zhujiajiao Ancient Town in Qingpu District of Shanghai as an example, this paper designs a questionnaire to survey and analyze tourists’ real perceptions of tourism in Zhujiajiao Ancient Town from the perspective of tourist consumers (tourists) through image truth and index realism, and to analyze the true experience of tourism, )satisfaction.