让中华文化走出去,既是向世界展现一个真实的中国,增强中国在国际上的话语权之所需,也是我国积极参与全球治理的客观需要。中华文化走出去最终依赖的,是内容的输出。中华文化的“内容”通过不同的媒介形态呈现出不同的“产品”。本文所论述的,就是围绕产品创造,探讨在“故事驱动”的理念下如何创新“内容”的呈现方式,实现文化的自我超越,真正推动中华文化走出去。 Letting the Chinese culture go global is not only necessary to show the world a real China, enhance China’s international voice, and also be an objective necessity for our country’s active participation in global governance. The ultimate dependence of Chinese culture going out is the output of content. The “content” of Chinese culture presents different “products” through different media forms. What this article discusses is about how to create, explore how to innovate “content ” under the “story-driven ” concept, realize the self-transcendence of culture, and truly promote the Chinese culture to go global.