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2011年4月15日,以“安节价值体系”为核心的宇通客车营销战略新闻发布会在北京国家会议中心隆重举行,中国道路运输协会常务副会长孔卫国、福建省汽车运输总公司及北京银建运输有限公司等客运企业代表、媒体记者以及宇通营销管理人员共同参加了此次会议。“安节价值体系”是宇通基于对客车行业的深刻洞察而及时推出的,标志着客车企业提供的客户价值,从单一车辆性能保障转变为“人、车、管理”的整体客户运营解决方案。对于目前广大运输企业极为重视的“安全”、“能耗”两大问题,这套体系给出了更为完善的解决方案。
On April 15, 2011, a strategic press conference for Yutong Bus Marketing Strategy focusing on “Value System of Security Value” was held in Beijing National Convention Center. Kong Weiguo, executive vice president of China Road Transport Association, Fujian Motor Transport Corporation And Beijing Bank Construction Transportation Co., Ltd. and other representatives of passenger transport companies, media reporters and Yutong marketing managers attended the meeting. “Yasuhiro Value System ” is a timely introduction of Yutong based on a profound insight into the bus industry, marking the customer value provided by the bus company as a whole customer that changes from a single vehicle performance guarantee to “people, vehicles, and management.” Operational solutions. For the current transport enterprises attach great importance to “security ”, “energy consumption ” two major issues, this system gives a more complete solution.