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伴随社会经济发展速度的不断加快,电子商务在市场上的应用越来越广泛,便捷性得到了极大的体现。网络营销属于电子商务的核心课程在高职院校中均有开设,但是当前教学存在一定的弊端,从而导致教学效果并不是很理想,文章简要阐述了高职院校网络营销课程教学需要改革的具体内容,提出具有建设性的建议,以期获得最优质的教学效果。
With the continuous acceleration of social and economic development, the application of e-commerce in the market is becoming more and more widespread, and convenience has been greatly reflected. E-commerce is the core course of e-commerce core courses are opened in vocational colleges, but the current teaching there are certain shortcomings, resulting in teaching is not very satisfactory results, the article briefly describes the higher vocational colleges need to reform the network marketing course teaching Specific content, put forward constructive suggestions, with a view to obtain the best quality teaching results.