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“原创”是个让中国电视人既爱又恨的词,坚于原创却又苦于原创,念兹在兹却尚付阙如。中国电视人一直在原创的道路上努力行走,却始终像个蹒跚学步的婴儿,摇摇摆摆,跌跌撞撞。关于原创节目的探讨,在学界是个常态话题,本刊也曾陆续做过与此相关的专题,这次又把关注的目光聚焦于此,源自最近几条与原创节目相关的“喜”闻:一是广电总局升级版“限娱令”限定版权节目的引进,同时,原创节目成了总局2014年鼓励的三种节目类型之一,并给予各种政策优惠。
“Original ” is a term that makes Chinese TV people love and hate. They are original and original, but they still pay too much. Chinese TV people have been working hard on the original road, but always like a toddler baby, swaying, stumble. On the original program of discussion, in the academic community is a normal topic, the journal has also been done with the related topics, this time again the focus of attention focused on this, from the recent few original programs related to “hi ”Smell: First, the SARFT upgraded version “ limited entertainment order ”limited edition copyright program introduction, at the same time, the original program has become one of the three types of programs encouraged by the General Administration in 2014, and give a variety of policy benefits.