从角色理论出发,将角色理论中的知识融入图书出版全过程策划当中,以求获得更好的策划效果。实例证明,以角色理论为指导的图书出版全过程策划,不仅优化了选题结构,调整了选题方向,而且满足了读者的阅读需求,取得了良好的社会效益和经济效益。 Starting from the role of theory, the role of the theory of knowledge into the whole process of book publishing planning, in order to obtain better planning results. The example proves that the whole process planning of book publishing under the guidance of role theory not only optimizes the structure of topic selection, but also adjusts the direction of topic selection, satisfies the readers’ reading needs and achieves good social and economic benefits.