salesforce零售部高级副总裁Shelley Bransten宣布:实体店正在回归。她的意思并不是说,实体店会挤占在网上销售,相反,她认为零售商已经在适应行业变化,并接受技术在业务中的作用。加拿大本土品牌Aldo已经接受这个变化。去年,它在美国和加拿大推出一款购物APP推动其店内体验。商店的销售人员配备了平板电脑,当该程序上的25万用户中的一个走进来时,平板电脑会出现该购物者的信息。使用Salesforce-powered这个系统,员工通过这个系统可看到他们历史购物和推荐的商品。如果客户把APP Shelley Bransten, senior vice president of salesforce retail, announces that the physical store is returning. She does not mean that physical stores are squeezed into online sales; instead, she thinks retailers are already adapting to industry changes and embracing the power of technology in business. Aldo, a Canadian local brand, has embraced this change. Last year, it launched a shopping app in the United States and Canada to promote its in-store experience. Store sales staff are equipped with tablets, and when one of the 250,000 users on the program comes in, the tablet displays the shopper’s information. Salesforce-powered this system, employees through this system to see their historical shopping and recommended products. If the customer put APP