我国旅游业近几十年来发展迅猛,而当前如何创新和转型已成为已成为我国旅游业迫切需要解决的问题。旅游业的产业结构很复杂,因此,创新的形式有很大的差异,文化旅游的创新指的不是技术的创新,而是要以文化为基础的创新,从而达到真正的旅游创新和促进发展。本文将对文化旅游创新的结构和性质进行简要分析。 China’s tourism industry has developed rapidly in recent decades. However, how to innovate and transform now has become an urgent problem to be solved by China’s tourism industry. The industrial structure of tourism is very complicated. Therefore, the forms of innovation are quite different. The innovation of cultural tourism refers not to technological innovation, but to cultural-based innovation so as to achieve true tourism innovation and promote development. This article will briefly analyze the structure and nature of cultural tourism innovation.