开拓"高效灭蛀灵"市场的几个重要问题与策略

来源 :青海畜牧兽医杂志 | 被引量 : 0次 | 上传用户:bjzcha
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“高效灭蛀灵”是一种高技术含量的新型灭蛀、防蛀剂,已获得国家知识产权局发明专利授权。产品作用机理系触杀胃毒,在保证灭蛀、防蛀主功能的前提下,又能有效抑制霉菌生长,对人畜安全、用后不留异味和有形物,具有可观的市场前景和潜在的集团消费市场。鉴此,笔者就拓展使用领域、合理组织生产、加强企业公关、做好市场营销等几个重要环节,提出了自己的看法。而这种认识仍须通过从业者的努力,让市场实践进行考验。1 继续研究拓展使用领域1.1 产品的优点:“高效灭蛀灵”是青海省畜牧兽医科学院科技人员在长期从事寄生虫学研究的实践中,观察了蛀虫的生活史进而研究防除措施而取得的一项科研成果,产品高效、低毒、无色透明,略带芳香的喷雾型防蛀产品。杀虫机理是:它对昆虫体内的胆碱酯酶具有很强的抑制作用,因而灭虫效果好,而在温血动物体内通过代谢很快降解为无毒的降解物,所以,对温血动物很安全。小白鼠急性日服毒性实验结果证明:LD50为9120mg/kg;皮肤刺激试验结果:对动物皮肤无刺激性。眼刺激 “Efficacy of moth-ealing spirit” is a new type of high-tech moth-eaten, moth-proof agent, has obtained the State Intellectual Property Office invention patents. The mechanism of action of the product touches the stomach poisoning, and under the premise of guaranteeing the function of extinguishing the moth and preventing moth, it can effectively restrain the growth of the mold, keep the human and livestock safe, keep the odor and the tangible material after use, and have considerable market prospect and potential groups consumer market. In view of this, the author expands the use of the field, a reasonable organization of production, strengthening the corporate communications, marketing and other several important links, put forward their own views. This understanding still needs to be tested by market practice through practitioners’ efforts. 1 Continue to study and expand the field of use 1.1 Advantages of the product: “Efficacy of moth-earing spleen” is the Qinghai Provincial Institute of Animal Husbandry and Veterinary Science and Technology in the long-term engaged in the study of parasites in practice, observed the life cycle of moths and then study the control measures obtained A scientific research, product efficiency, low toxicity, colorless, transparent, slightly fragrant spray-type moth products. Insecticidal mechanism is: it has a strong inhibitory effect on the body of cholinesterase in insects, and thus pest control effect is good, but in the warm-blooded animals by the metabolism quickly degraded into non-toxic degradation products, so the warm-blooded Animals are safe. The results of acute toxicity test in mice show that: LD50 is 9120mg / kg; skin irritation test results: non-irritating to animal skin. Eye irritation
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