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随着城市外拓趋势的逐步加强,众多城市大盘逐渐出现在市场中,而随之而起的社区商业营销问题开始出现在人们面前,对于擅长于住宅产品开发的开发商而言,社区的配套商业如何运作面临着一个全新的命题,2007年,这种问题在众多项目的社区商业中逐渐明晰起来。2007年的社区商业市场有着不俗的表现,以阳光尚东和国美第一商街为代表的“带租约出售”模式取得了很大的成功;万年华城的“公交站点”模式,将公交站点引入小区,以公交的节点为商业点。在小区人口已经达到几万的基础上,建设一个集中型的商业,另外建有特色商业街,形成不同主题。并在小站点上建一些便利型商业。三种相结合充分体现出了人性化特点。另外,品牌地产万科仍专注于住宅开发,将所有的社区商业交由一家商业公司去经营,更能体现出分工合作、优势互补的效果。这些成功的转变,对于曾经一度低迷的社区商业来说,都是一种新的突破、成功意味着模范,在走过了教训之后,社区商业迎来的是不断积累成功经验的一年。差异化路线扮演着万金油的角色,似乎走到哪儿都灵验。《安家》杂志盘点2007年社区商业取得优秀成绩的项目,希望能够为读者提供更多的思路。
With the gradual strengthening of the external expansion of the city, many cities market gradually emerged in the market, and the ensuing community business marketing problems began to appear in front of people, for developers specializing in residential product development, the community supporting How businesses operate is facing a completely new proposition that in 2007 became increasingly clear in the community business of many projects. 2007 community commercial market has a decent performance, with sunshine Shangdong and the United States the first commercial street as the representative of the “lease with the sale of” model has been a great success; Wan Hwaseong’s “bus station ”Model, the bus station will be introduced to the district, the bus node to the commercial point. In the district population has reached tens of thousands based on the construction of a centralized business, in addition to the construction of distinctive commercial street, forming a different theme. And in the small site to build some convenience business. The combination of the three fully reflects the humane characteristics. In addition, the brand real estate Vanke is still focused on residential development, all the commercial community to a commercial company to operate, better reflect the division of labor cooperation, the advantages of complementary effects. These successful changes are a new breakthrough for once sluggish community businesses. Success means exemplary. After a lesson has been learned, community business is welcoming the successful accumulation of experience. Differentiation line plays the role of oil, it seems that where are all come to the experience. “Anji” magazine inventory 2007 community business achieved excellent results in the project, hoping to provide readers with more ideas.