随着世界多极化、经济全球化深入发展,各种思想文化交流交融交锋日益频繁,维护我国文化安全任务更加艰巨,增强国家文化软实力、中华文化国际影响力要求更加紧迫。中国文化软实力研究中心主任张国祚提出:以往我们说以科学理论武装人、以正确舆论引导人、以高尚精神塑造人、以优秀作品鼓舞人,强调加强思想道德教育,树立良好的国际形象,大力发展文化产业,以德治国等等,其实都是在进行文化软实力建设。公益广告以其强大的包容力,独特的表 With the multipolarization of the world and the deepening economic globalization, it is becoming more and more frequent for various ideological and cultural exchanges to meet and intervene frequently. It is even more arduous to safeguard the task of cultural security in our country and enhance the country’s cultural soft power. The international influence of Chinese culture is pressingly urgent. Zhang Guofu, director of the China Cultural and Soft Power Research Center, said: In the past, we said that we should arm people with scientific theories, guide people with correct public opinion, create people with noble spirit, inspire people with outstanding works, emphasize strengthening ideological and moral education and establish a good international image. The development of cultural industries and governing the country by virtue and so forth are in fact the construction of cultural soft power. Public service ads with its strong tolerance, unique form