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本文以山东省旅游局的官方微博运营为案例,探析微博营销在旅游业中的应用,侧重于微博营销特点的分析,为旅游地带来的效益以及发展中存在的问题,研究利用微博平台进行有效营销的方式方法,为各地更加有效地运用微博平台进行旅游宣传提供参考。
This article takes the official micro-blog operation of Shandong Provincial Tourism Bureau as a case study to explore the application of Weibo marketing in tourism industry, focusing on the analysis of the characteristics of Weibo marketing, the benefits brought by tourism and the problems in its development, Bo platform for effective marketing methods and methods for all parts of the more effective use of microblogging platform for tourism promotion provide a reference.