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在工业化和信息化快速发展的当下,传统手工艺产业面临致命的挑战。一方面受到机械化、大批量的低成本产品冲击,另一方面新材料和新工艺催生新的艺术形式更符合当下审美标准和生活需求,正在逐渐取代传统手工艺。如何使传统手工艺产业在新形势下焕发生机,是产业和学界都在思考的热门话题。地处台湾非主流陶瓷产区的添兴窑陶艺村是传统手工艺产业转型的成功个案,其文化创意产业转型过程值得思考和借鉴。
In the rapid development of industrialization and information technology, the traditional handicrafts industry is facing a fatal challenge. On the one hand, the mechanization and high-volume impact of low-cost products on the other hand, new materials and new technology to create a new art form more in line with the current aesthetic standards and living needs, is gradually replacing the traditional arts and crafts. How to revitalize the traditional handicrafts industry under the new situation is a hot topic both industry and academia are thinking. Tianxing Ceramic Village, located in Taiwan’s non-mainstream ceramic producing area, is a successful case of the transformation of the traditional handicrafts industry. Its cultural and creative industry transformation is worth considering and drawing lessons from.