“CI”是企业识别系统(Corporation Identitysystem)的简称,通常称为企业形象塑造。其定义为:将企业经营理念与精神文化,运用整体传达系统(特别是视觉设计系统),及时传达给社会公众(包括企业内部员工),以树立个性鲜明的企业形象,使社会公众对企业产生一致的评价和认同。“CI”系统的构成要素有三个方面的内容:一是理念识别(Mind Identity简称MI);二是活动识别(Behaviour Identity简称BI);三是视觉识别(Visual Identity简称VI)。三个方 CI stands for Corporation Identity System and is often referred to as corporate identity. It is defined as: the business philosophy and spiritual culture, the use of the overall communication system (especially the visual design system), to the public in a timely manner (including internal staff) to establish a distinctive corporate image so that the public on the enterprise Consistent evaluation and recognition. The components of the “CI” system have three aspects: one is Mind Identity (MI); the other is Behavior Identification (BI); and the third is Visual Identity (VI). Three parties