记者:企业在做广告中最常犯的错误有那些?叶茂中:广告目标不明确、媒体选择不正确、投放时间不准确、资金使用不精确。1、由于广告策划人员在策划一个广告时对市场和销售目标根本不做深入系统调查,所以做出来的广告文案和广告样带,针对性很弱、目标不明确。2、许多企业错误地认为靠着巨额资金支持 Reporter: What are the most common mistakes companies make in advertising? Yemao Zhong: advertising objectives are not clear, the media is not correct choice, delivery time is not accurate, the use of funds is not accurate. 1, because the advertising planners in the planning of an advertisement on the market and sales targets do not do in-depth systematic investigation, so to do the advertising copy and advertising samples, targeted very weak, the goal is not clear. 2, many companies mistakenly believe that relying on huge amounts of financial support