旅游是一个通过创意不断发展起来的产业,现代社会的浮躁和功利让旅游创意逐渐变成了单纯的模仿,同质化的旅游产品也让游客兴味索然。创意是一种创造性的思维活动,是一种突发奇想,也是一种思维源泉的迸发,那么这种思维活动是如何产生,而旅游创意又应该基于什么方法,本文从无意识的探讨,集体无意识的发现到原型的命名,原始意象的引入,探讨以上问题。 Tourism is a continuously developing industry through creativity. The impetuousness and utilitarianism of modern society has gradually transformed the idea of ​​tourism into a simple imitation. Homogeneous tourism products also make tourists feel very satisfied. Creativity is a kind of creative thinking activity, which is a sudden whim, but also a burst of thinking source. So how does this kind of thinking activity come into being, and what kind of method should be based on tourism creativity? From the perspective of unconsciousness, collective unconsciousness The discovery of the prototype name, the introduction of the original image, to explore the above issues.