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伦敦奥运会上,16岁的中国小将叶诗文成为史上最年轻的游泳双冠王,占尽风头。然而中英美媒体在关于叶诗文的报道和形象塑造上呈现出迥然不同的面貌。本文以叶诗文为对象,选择了中、英、美三国媒体报道,通过内容分析的方法加以研究,借以窥探中英美方媒体在新闻选择、报道角度、操作模式、价值取向等方面的差异,并进一步讨论差异产生的原因及其映射的问题。
London Olympics, 16-year-old Chinese teenager Ye Shiwen became the youngest swimming champion in the history of the limelight. However, the media in the United Kingdom, Britain and the United States showed a very different appearance in the coverage and image shaping of Ye Shiwen. This paper selects Ye Shiwen as the object and chooses the media reports of China, Britain and the United States to study it through the method of content analysis, so as to explore the differences between Chinese, English and American media in terms of news choice, coverage angle, mode of operation, value orientation and so on Discuss the causes of differences and their mapping issues.