国内轮胎行业一直在探索和致力于推进中国轮胎由大国向强国的升级转变,但从当前行业表现来看,挑战依然巨大。目前国内轮胎企业面临的挑战主要在三方面:品牌不强,定位低端,售价太低。在海外市场上,品牌不强表现在,中国轮胎在国际市场上的品牌认知度和市场表现较差;定位低端表现在,国外一些规模以上的专业化运营物流车队基本不使用中国轮胎,尤其是前轮市场极少能够挤进 The domestic tire industry has been exploring and is committed to promoting the transformation of China’s tire power from a big power to a powerful one. However, judging from the current industry performance, the challenge remains huge. At present, the domestic tire companies are facing challenges in three areas: the brand is not strong, positioning the low end, the price is too low. In overseas markets, the brand performance is not strong, China Tire brand recognition in the international market and the market performance is poor; positioning low-end performance in some foreign countries more than the professional operation of the logistics fleet basically do not use Chinese tires, In particular, the front market is rarely able to squeeze into