传播技术瞬息万变,传媒格局深刻调整,传媒的内涵和外延正在发生变化。在方兴未艾的媒介融合进程中,报业必须准确把握传媒的内涵和外延,对发展重点及其手段进行重构。很长一段时间内,我们理解的媒体是狭义的。随着以自媒体为主的新兴媒体迅速发展,许多传播非新闻类信息的媒介盛行,这些媒介具有强大的专业服务功能和贴心的服 The technology of communication is changing rapidly, the media structure is profoundly adjusted, and the connotation and denotation of media are changing. In the process of media convergence in the ascendant, the newspaper industry must accurately grasp the connotation and denotation of the media and reconstruct its development focus and its means. For a long time, we understand the media is narrow. With the rapid development of new self-media based media, many of the media that spread non-news information are in vogue. These media have powerful professional service functions and intimate service