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2002年中国高螭TV市场在PDP与背投TV的推动下快速成长,2003年初以来,LCD TV市场也开始不断加温,根据慧聪国际的调查。具备强大购买力的中国金字塔顶端消费者未来愿意购买高端TV的比例约有81.43％,在这激烈的一级战区中,LCD、PDP与背投TV最终将由谁来入主中国未来数字家庭时代的客厅,将牵动许多中国甚至国际家电厂商在中国市场上的布局。由于中国彩电市场受到之前SARS与出口反倾销的影响,加上长久以来中国彩电业者高度投入产能扩增所引起的削价竞争,让中国彩电业者不得不寻求更新的显示技术产品以提升竞争力。有越来越多的企业投入LCD、PDP与背投TV等高端彩电市场,让中国高端彩电市场呈现激战状态。
In 2002, China’s Gao Tuan TV market grew rapidly under the motto of PDP and rear-projection TV. Since the beginning of 2003, the LCD TV market has also started to keep heating up. According to the HC International survey. With a strong purchasing power of the Chinese pyramid top consumers willing to buy high-end TV in the future about 81.43% ratio in this fierce theater, LCD, PDP and rear projection TV who will eventually enter the future of China’s digital home era of living room , Will affect many Chinese and even international appliance manufacturers in the layout of the Chinese market. As China’s color TV market was affected by the anti-dumping effects of the previous SARS and exports and the price competition that China’s color TV makers have been putting into production expansion for a long time, China’s color TV industry had to find new display technology products to enhance its competitiveness. More and more enterprises are investing in the high-end color TV market such as LCD, PDP and rear-projection TV, making the high-end color TV market in China fierce battle.