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网络调查也称网上调查,它是利用计算机及各种数字交互式媒体,通过现代通信网络平台,针对特定统计研究问题而进行的系统调查设计、资料搜集、分析并报告调查结果,实现统计研究目的的一种调查方法及活动。互联网作为一种信息沟通渠道,它的特点在于开放性、自由性、平等性、广泛性和直接性等,使网络调查具有扩大调查空间、降低调查成本、提高调查时效性、有利于调查质量的监控、具有智能化和互动性等优点,所以基于互联网络的调查已成为调查业发展的趋势和方向。但网络调查中存在的主要问题:调查结果的客观性、有效性和可信性等,即网络调查数据质量的评价问题也严重制约着网络调查的进一步发展。
Network survey also known as online survey, which is the use of computers and various digital interactive media, through the modern communication network platform, for specific statistical research problems in the system design, data collection, analysis and reporting of findings to achieve statistical research purposes A survey method and activities. As an information communication channel, the Internet is characterized by its openness, freedom, equality, universality and directness. It makes the network survey have the space to expand the investigation, reduce the investigation cost, improve the timeliness of the investigation, and is conducive to the quality of the investigation Monitoring, intelligence and interactivity, etc. Therefore, the investigation based on the Internet has become the trend and direction of the investigation industry. However, the main problems in the network investigation: the objectivity, validity and credibility of the survey results, that is, the evaluation of the quality of the network survey data also severely restricts the further development of the network survey.