新产品的开发过程中,产品的包装设计是相当重要的一环。产品包装如何才能产生销售力呢?让我们用逻辑推理法来演进这一行为过程。我们首先看看顾客购买过程的三大步骤:看到产品——被产品打动——产生购买。这三大步骤将决定我们的产品包装重点要表现哪些功能。1.视觉冲击功能。不能被看到的商品就不能被购买!这是大家耳熟能详的陈列定理。在一片令人眼花缭乱的超市货架上,谁的产品能进入消费者的视线,谁就可能被购买,相反则没有销售的机会。我们也许没有意识到,有些在货架上陈列的品牌是根本没有进入消费者的视线或脑 New product development process, product packaging design is a very important part. How can product packaging generate sales force? Let us use logical reasoning to evolve this course of action. We first look at the three major steps in the customer buying process: seeing the product - being impressed by the product - producing the purchase. These three major steps will determine which features our product packaging focuses on. Visual impact function Can not be seen of the goods can not be purchased! This is a well-known display theorem. In a dazzling supermarket shelves, who’s product can enter the consumer’s line of sight, who may be purchased, on the contrary there is no sales opportunity. We may not realize that some brands on the shelves are simply not in the consumer’s eye or brain