2015年,我国人均GDP达到8016美元,成为世界第二大经济体,经济的发展促进了休闲旅游的开展,而大众休闲旅游的时代也由此到来。由健康和观光结合起来的医疗旅游在全球掀起一股新的热潮,成为一种新的旅游形式。目前,医疗旅游产品类型有:疾病治疗类、整容美容类、养生保健类、科普观光类。结合西江流域的旅游资源特点,我们把该地区旅游发展定位于以女性群体为主的美容保健类旅游。整合西江流域的美容旅游资源,打造区域特色的旅游品牌。 In 2015, China’s per capita GDP reached 8016 U.S. dollars, becoming the second largest economy in the world. The economic development has promoted the development of leisure tourism, and the era of mass leisure tourism has come. Medical tourism, a combination of health and sightseeing, has created a new boom in the world and has become a new form of tourism. At present, the types of medical tourism products are: disease treatment, cosmetic surgery, health care category, popular science sightseeing class. Combined with the characteristics of the tourism resources in the Xijiang River Basin, we have targeted the development of tourism in the region to the beauty and health category that focuses on female groups. Integration of the beauty of the Xijiang River tourism resources, build regional tourism brand.