近年来,我国奢侈品消费需求增长迅速,许多国际奢侈品牌纷纷进驻国内市场,受国内奢侈品综合税负高、营销体系不完善、市场秩序不规范、奢侈品供给不足、人民币升值等因素影响,大量国内居民赴海外购买奢侈品,造成了巨大消费外流。为此,本文通过总结发达国家奢侈品流通的政策环境,剖析出我国奢侈品流通政策不足之处,最后提出发展我国高端品牌的政策建议,为国内奢侈品行业健康发展营造良好的市场环境,减少消费外流。 In recent years, the consumption demand of luxury goods in our country has been growing rapidly. Many international luxury brands have entered the domestic market. Influenced by such factors as the high comprehensive tax burden of domestic luxury goods, the imperfect marketing system, the irregular market order, the lack of luxury goods supply and the appreciation of the Renminbi, A large number of domestic residents to buy luxury goods overseas, resulting in a huge consumer outflow. Therefore, this article summarizes the policy environment of the luxury goods circulation in developed countries, analyzes the shortcomings of our country’s luxury goods circulation policy, and finally puts forward the policy recommendations for the development of China’s high-end brands to create a good market environment for the healthy development of the domestic luxury goods industry and reduce Outflow of consumption.