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当前,互联网对媒体格局和舆论生态的重构已经进入第二阶段,呈现出一个明显的趋势:中央、省级传统主流媒体挟融合发展之势,重新建立起对公众舆论的强大影响力,而且这样的影响力呈现出越来越集中的趋势。作为地市级党媒主办的新媒体,往往是当地最具影响力和公信力的主流新媒体平台,如何在激烈的竞争中,争得自己的一席之地,走出一条融合发展的成功之路,这是摆在我们面前的必须破解的难题。
At present, the reconstruction of the media landscape and the ecology of media has entered the second phase of the Internet, showing an obvious trend: the mainstream media at the central and provincial levels rebuild the trend of development and re-establish a strong influence on public opinion, and Such influence has shown a tendency to concentrate more and more. The new media, which is run by local party media, is often the most influential and credible mainstream new media platform in the country. How to win a place in the fierce competition and get out of a path of success that integrates development? The difficult problems that must be solved before us.