由于微信营销的成本低廉、使用便利、宣传效果佳,因而广泛普及,但同时也造成了一定的滥用。微信营销市场目前基本处于监管真空状态,暴露出不少问题。一、微信营销的乱象(一)无照经营普遍。微信本是一个社交工具,并不是第三方交易平台,它并不会对每个进行营销的个人和企业进行审查和后续的管理。不管个人和企业都可申请微信公众号,企业也仅需在申请时提供企业名称、营业执照注册号、营业 Due to the low cost, convenient use and good publicity of WeChat marketing, it has been widely popularized, but it also caused some abuse. WeChat marketing market is currently in a state of regulatory vacuum, exposing many problems. First, the chaos of WeChat marketing (A) operating without license. WeChat is a social tool, not a third-party trading platform. It does not review and follow up every marketing individual or company. Regardless of individuals and businesses can apply for WeChat public number, companies also only need to provide the name of the enterprise, business license registration number, business