自2012年下半年以来,邮政企业经营发展的环境出现重大变化——中央“八项禁令”等政策的出台,使主要面向政企客户的贺卡、政务类商函、集邮定向产品、报刊公费订阅以及分销业务高端商品销售等受到很大的影响:以互联网为代表的网络技术推动了电子商务、移动商务的高速发展,智能手机的普及对传统邮政业务模式产生了深远的影响,微博、微信及社交媒体的发展使邮政分销、出版发行、金融保险等固有的商业模式面临挑战: Since the second half of 2012, major changes have taken place in the environment for the development and operation of postal enterprises - the introduction of the Central Government’s “Eight Prohibitions” and other policies. As a result, greeting cards, government letters, philatelic products, newspapers and periodicals Public subscriptions and distribution of high-end merchandise sales have been greatly affected: the Internet represented by the network technology to promote the rapid development of e-commerce, mobile commerce, the popularity of smart phones have a profound impact on the traditional postal business model, microblogging , WeChat and social media have posed challenges to the inherent business model of postal distribution, publishing and distribution, and financial insurance: