在当前国内图书发行市场化的大趋势下,税务系统行政图书发行面临着调整发行思路,适应市场,走向市场的新课题。由国家税务总局批准于1998年6月组建的税务书店,积极进入市场竞争主体角色,依托品牌战略,在税收、财会类图书发行工作上走出了一条品牌经营的成功之路。 品牌经营理念的定位——社会效 Under the current trend of market-oriented book distribution in China, the issuance of administrative books in the taxation system is faced with a new task of adjusting the issuance of ideas, adapting to the market and moving to the market. The tax bookstore, approved by the State Administration of Taxation in June 1998, actively entered the main role of the market competition and relied on the brand strategy to steal a successful brand management operation in the tax and accounting book issuance. Positioning of brand management concept - social effect