李宁避开锋芒,赞助的范围几乎囊括了中国所有可能获得奖项的国家队赞助商富士并没有赚回巨额的奥运赞助费;而其竞争对手柯达却在代价小得多的前提下,成功地在美国本土举行的奥运会上捍卫了自己的市场赞助商们在国际奥委会划定的领地里,在媒体的聚光灯下尽情发挥;非赞助商则蛰伏在暗处,只要挥汗如雨的赞助商留出一个空隙,他们就迅速出击 Li Ning to avoid the edge, the scope of sponsorship covers almost all of China may get the award of the national team sponsor Fuji did not earn a huge Olympic sponsorship fee; and its competitor Kodak was at a much smaller cost, successfully at The United States held their own Olympic Games to defend their market sponsors in the IOC designated territory, in the media spotlight play; Non-sponsors are dormant in the dark, as long as the sweaty sponsor set aside a Void, they quickly attack