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一宗价值只有1300万美元的采购合同,却在美国引起了一场轩然大波:一家中国公司为美国政府提供电脑,却被认为可能会搞间谍活动:一向被认为具有“霸主”地位的美国,为何突然变得如此“脆弱”?一个被公认有效的国际惯例已成为中国企业面对危机时的首要选择一成立公关沟通委员会和临时处理委员会,进行危机公关:一个国际化过程中无法回避的成本因素——政治损害,已经成为中国企业走向国际市场进程中面对的现实羁绊。
A procurement contract valued at only US$13 million has caused an uproar in the United States: A Chinese company supplies computers to the U.S. government, but is thought to be able to engage in espionage activities: The United States, which has always been considered as a “dominant” status, why Suddenly it has become so “fragile”? A recognized international practice has become the first choice for Chinese companies in the face of a crisis. Establishing a Public Relations Committee and a Provisional Processing Committee to conduct crisis public relations: Cost factors that cannot be avoided in an internationalization process - Political damage has become a reality that Chinese companies face in the process of going global.