通俗一点讲所谓的广告价值,就是指广告所具有的价值,即能够传达一定的信息成功地让消费者接受并产生品牌记忆度,促进购买的发生。那么这个价值是由谁决定的呢?行内人士可能会异口同声的说是由消费者来决定。话虽是讲得冠冕堂皇,然而面对一个产品在由创意人员构思该创意,客户认可通过文案,最后由导演完成之的三个阶段中, Popular to talk about the so-called advertising value, refers to the value of advertising, that is, to convey certain information successfully to enable consumers to accept and produce brand memory, and promote the occurrence of the purchase. So who determines the value of this? Insiders may be unanimously said that the consumer to decide. Although the words are soundable, however, the face of a product in the creative idea of ​​the idea, the client approved the copywriting, and finally completed by the director of the three stages,