在整个中国市场中,这是一个被公认为竞争最充分、最惨烈的行业。这里有众多国人耳熟能详的民族品牌,也有不少令国人爱不释手的外资品牌。深处其中的民族企业多是战战兢兢、如履薄冰的:在中国这个全球聚焦的消费市场中,他们一边要殚心竭虑地与国内的同行们争夺领先地位,另一边又必须拼尽全力抵抗国外巨头们的猛烈攻势。 Throughout the Chinese market, this is the industry that is recognized as the most competitive and the most traumatic. There are many national brands familiar to many people here, there are many foreign brands that people love to put it down. Many of the national enterprises in the depths are cautiously treasured and treacherous: In a globally focused consumer market in China, they are determined to compete with their domestic counterparts for their leading position while on the other they must exert every effort to resist foreign giants Their violent offensive.